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Word of MICE finds the right social influencer for your region, city, convention bureau, hotel or venue.
Let us help you tell your story, and build a unique global campaign to promote your service/product.

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92% of consumers trust earned media more than any form of advertising

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1.8 billion photos, 500 million tweets and 85 million Instagram photos daily

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81% of consumers’ purchase decisions are influenced by social media posts

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what do we do?

Word of MICE is the first and only global influencer community for the MICE industry. We inspire hotels, venues, and destinations, to employ Social Media Influencers as integral part of their brand strategy and explore the true potential of influencer marketing.  We create unique, tailor-made campaigns for all suppliers in the MICE industry all over the globe.

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hotels
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venues
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destinations

Our B2B clients appreciate our years of experience in the MICE industry combined with an innovative approach to take their brand awareness to the next level.

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The 6 WOM steps

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1. Analysis

analyzing the target audience you want to reach, preferred channel, timeframe, desired outcomes,…
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2. Scouting & selection

casting a wide net and searching our database for beloved personalities and thought leaders of today’s social media platforms based on the requirements of the customer
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3. Briefing

WOM sits down with both customer and influencer(s) to align and coordinate the creative content and brand communication
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4. Planning

WOM proposes a plan of influencer communication and strategy
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5. Marketing

influencers broadcast branded communication through their channel(s) while WOM follows up closely
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6. Report

after the branded influencer communication comes to an end, a final assessment is shared with all available figures
You will be kept up to date during the entire process, gaining insights into the influencer’s performance during every phase.

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