Why does the MICE industry need influencer marketing?
Our industry is one of amazing destinations, venues, hotels, conference centers, with unique stories to be told. Rather than using the classic ways, such as brochures and flyers, telling your story through social media is the start of a conversation that will engage your target audiences. It allows you to be creative and differentiate yourself from your competitors.
Most importantly, the results are measured and reported, so you can clearly see the impact of your campaign.
Because each client is different, each campaign is unique, and the goals may differ. Traackr compiled a list of the top 10 goals of influencer marketing (see chart).
Word of MICE is dedicated to achieving your goals and believes a social media campaign could
- improve brand advocacy
- expand brand awareness
- reach new targeted audiences
- increase share of voice
- improve sales conversion