Mariska Kesteloo, Founder of the Word of MICE established the company in 2017. She was frustrated and could not understand why this huge sector was still organizing fam trips in an old-fashioned way, without measuring the impact or ROI (Return on Investement) and not using the potential and of social media. By working as freelancer for many years in the sector herself, she found it hard to get the assignments she wanted. Mariska decided to combine the two needs of the two groups in a platform called : Word of MICE.
Mariska is besides a public speaker, the President of MPI (Meeting Professionals International) in Belgium. Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. MPI provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members worldwide.