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Rupa Shah

Influencer Marketing Regulatory Consultant

Founder and Director of Hashtag Ad Consulting

Rupa Shah is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to social media and influencer marketers. Hashtag Ad takes a unique approach to demystifying advertising regulations across the globe and Rupa works closely with influencers, their managers, ad agencies, tech platforms and brand owners to embed compliance throughout the marketing process and, ultimately, to help brands and influencer marketers protect their reputation.

Prior to founding Hashtag Ad, Rupa worked at the UK Advertising Standards Authority for 13 years, where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles.

Rupa is a regular speaker, guest blogger and podcaster and was recently interviewed by Al Jazeera News on the topic of influencer disclosure and transparency.

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