Social media influencers are now a part of daily marketing life. But it’s ok to be skeptical. The proposition that fabulous people and lifestyle porn are viable marketing tools for ordinary brands c...
How to write an influencer marketing proposal that companies love?
Amanda Thurlow is an event industry blogger and content producer, and she often get asked about influencer marketing. It requires language skills, marketing skills, cultural awareness and digital skills, amongst other things.
When I approached her to work on a campaign for a convention bureau, I asked her to put together a proposal.
How to write a fantastic proposal that represent the influencer and showcase the skills that she could use to showcase the destination?
Here are 5 great tips on creating a proposal that will help you stand out to brands:
1. CREATE A PROFESSIONAL DESIGN 2. INTRODUCE YOURSELF 3. LET THE NUMBERS DO THE TALKING 4. MEET THE BRIEF 5. OUTLINE YOUR MEASUREMENTS IN INFLUENCER MARKETING
Thank you very much Amanda Thurlow for sharing your insights and expertise.
Long-term relationships are a key factor in the area of influencer marketing for all parties involved.
What are the best practices for developing long-term collaborations with influencers? 1. Identify the right influencer based on shared values. 2. Invest in creators early in their careers. 3. Treat your influencers as brand ambassadors rather than a media outlet. 4. Do not limit yourself to online celebrities -- evaluate nano- and micro-influencers. 5. Maintain ongoing communication and show interest.
Interested to work with influencers on a long term to get in touch with your desired target audience?
Working on your budget for the upcoming year, hotels, venues, destinations, convention bureaus, cities or any other supplier in the meetings & events industry?
Request your proposal now : firstname.lastname@example.org
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Three ways to drive effective brand engagement with influencer marketing strategies
'We must not lose sight of the fact that an authentic message, speaking about things that we (and our clients) can relate to and focusing on items we care about will help us engage with our most intimate audience -- the ones who truly care about us and who will be the champions that go out and bring our brands to the world.
These three core messaging principles are important to companies in any industry. Learn from these leaders of branding and engagement.
Be true to your target audience through authenticity, relatability and topicality, and I believe you'll be much more effective at delivering engaging, meaningful messages.'
The personal slogan of our founder Mariska Kesteloo. It took a while for a new update came about her personal life but now it's here! Enjoy reading. Happy summer, happy holidays or for those who are working have a great start of a new week. #entrepreneur #adventure #fun #neveradullmomentinmylife #daretosayyes #opportunities #blog #personallife www.mariskakesteloo.com/myjourney... See MoreSee Less